Your commerce site should not just be social media

No matter how many people you think have Facebook, some potential customers don’t

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Photo credit: Greg Bulla/Unsplash

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You risk losing customers who are not on the social media platform. Reaching 189 million people in the United States is a massive amount of people, and that’s how many are daily users of Facebook alone. But there are almost 330 million people in the United States, which means business owners can miss out on a little under half the population who are not actively on your company’s FB account. (Worldwide that population number balloons up to more than 7.6 billion — far exceeding the 1.6 million mentioned above, give or take users who are under the age of 18 and cannot purchase e-commerce anyway.)

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Photo credit: Alexander Schimmeck/Unsplash
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Check out her five Medium publications: Doggone World, Homegrown, I Do See Color, Tickled and We Need to Talk. Visit Shamontiel.com to read about her.

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