I also think that marketing companies may need to be aware of this. A marketing company I previously worked for had a photographer who was on our marketing team. She took a large collection of photos, but when I saw the images she chose for the business plan, the blue-eyed, blonde girl was the dominant image. I was cropped out of the images altogether. Only my hand showed, while the other five or six people sitting with me (all white) were visible. There were a couple lighter-skinned Hispanic women and one black woman with locks. But sometimes it’s a matter of even the photographer and the marketing reps being cognizant of it. They can clearly SEE a lot of photographs taken but still choose the ones that look like them. And this photographer/marketing rep looked like someone who would be in the stock images already.

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Check out her five Medium publications: Doggone World, Homegrown, I Do See Color, Tickled and We Need to Talk. Visit Shamontiel.com to read about her.

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