5 tips to gain more customers for your craft store

Lessons I learned from selling online and at vendor booths

lose your eyes and picture who you expect to see in an arts n’ crafts store like Michaels or JOANN. Chances are you’re thinking of someone older, probably with gray hair and whose claim to fame is knitting. Guess what? While you will find those customers in either store, there’s a younger crowd navigating those aisles, too. I should know. I’ve been painting ceramics since high school, so I’m no stranger to a craft aisle.